Your shortcut to clarifying agentic AI
AI agents aren’t just chatbots or task-specific automations. AI agents are systems capable of autonomously perceiving data, reasoning over it, and taking action. For PR & communications teams operating in complex, high-stakes environments, this shift represents a major opportunity.
Included in this handbook
This whitepaper is designed for research and innovation leaders who don’t need to write code but do need to make informed decisions about how AI fits into their strategy, infrastructure, and operations. We’ll cover:
Overview of Agentic AI
Learn what agents actually are, beyond the hype, and how they function
The 5-layer agentic technology stack
See the core components, their purpose, and popular use cases.
Integrating AI agents
Find out where leading PR and communication companies integrate agentic AI and whether it’s better to build vs. buy.
Importance of data scrutiny
Discover why licensed data is essential for trust and compliance.
LexisNexis PR & communications solutions give you the trusted intelligence and powerful data tools you need to move faster, anticipate challenges, and shape your brand’s narrative.
