What You'll Learn
AI is reshaping PR, but its adoption doesn’t have to mean sacrificing creativity or human input. This section will guide you through adopting AI responsibly, addressing common misconceptions, and leveraging AI tools to enhance your agency’s effectiveness.
✅ What AI agents really are—and why they’re more than chatbots or automation tools
✅ The five-layer agent stack—from trusted data inputs to orchestration and output delivery
✅ How agents plug into your existing platforms—CRMs, media dashboards, stakeholder databases, and more
✅ Build vs. Buy decisions—including modular, API-driven approaches for scalable deployment
✅ Strategic implications—for analytics, risk management, and innovation leadership
✅ How LexisNexis supports agentic systems—with the industry’s largest genAI-licensed news dataset
Why It Matters
AI agents are reshaping how PR and communications teams operate—enabling proactive media monitoring, sentiment analysis, executive briefings, and competitive intelligence at scale. But to deploy them effectively, leaders must understand the architecture behind the hype.
This guide helps you do just that—giving you the clarity to lead with confidence, the tools to scale with control, and the insight to shape the future of communications intelligence.
Download the Whitepaper
Ready to explore how agentic systems can transform your communications strategy? Submit the form to download the whitepaper.
